✅ The tiny $500 mistake almost every Alloy owner makes during site selection (and how to skip it with one email)

✅ Why 90% of presales fizzle by month two — and the overlooked “social proof stack” strategy that locks members in before you even open

✅ The “Contractor Trap” that could cost you $15K+ — and the two magic words to avoid getting screwed

✅ How a simple tweak to your opening timeline can put $27,000 extra in your bank account —without selling one additional membership

✅ The little-known presale ritual that fills your gym faster — even if you’re starting from absolute zero in a cold market

✅ Why following the “official marketing guidelines” could actually delay your opening by two months— and the smarter way insiders launch

✅ How to spot a “Fake Fitness Director” before they tank your sales — and the five-question interview hack that reveals everything

✅ Why thinking “it’ll be fine” during your SBA loan process is the fastest way to lose your location — and what to double-check today

✅ The little construction shortcut that shaved six weeks off my build — saving over $9,000 in holding costs (hint: it’s not what you think)

✅ The unwritten rules of Alloy franchise success — what corporate doesn’t tell you (but top owners figure out the hard way)